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Read: The Power of LinkedIn for B2B

Linkedin is a powerful channel for B2B content distribution. If you’re thinking of building a Linkedin audience, my recommendation would be to put some thought into your strategy and create a clear point of difference. Personally, I believe quality and impact is more important than consistency, especially as we see a proliferation of new creators trying their luck on the platform today.

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Read: Sonya Williams - Startup Mythbusting

Our conversation with Sonya on The Raise this week got us thinking about what assumptions are made while building startups. Her experiences illuminate the nuances of every founder's journey. She unpacks some commonly held beliefs within the startup world. Sonya talks about getting started, forming a team, collaborating with your competition, and getting investors who back your mission.

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#004 Sonya Williams: Startup Mythbusting

This week we caught up with Sonya Williams, one of the bright minds behind fintech app Sharesies. Along with five co-founders, she began Sharesies with a bold mission of creating financial empowerment for everyone. She’s now co-CEO and a Director, and has led the company through some incredible growth, including their Australian expansion.

Ryan McMillan provides a take on the future of search

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Read: How search is changing, and not in the way that you might think

Search engines have dominated the internet landscape almost since Google’s inception in 1998. But, search is changing, and not in the way that you might think. Why? Well, the first thought that comes to your mind might be ‘AI’, which is the most obvious disruptor of the search engine business. It’s easy to pay attention to the zigs (AI) but don’t let that cause you to miss the zags. Us humans search for content in all different types of ways, and the biggest shift in search engine behaviour right now is actually a move towards ‘social search’ as the preferred method to answer your search queries.

the raise infographic of venture capital team

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Read: Sebastian Cox - What's Special about Venture Studios

Seb unpacks for us what it’s like working with a venture studio, his rules of thumb for deciding if an idea is worth pursuing, plus some insider thoughts on creativity, team building, and capital raising.

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#003 Seb Cox: the Lowdown on Venture Studios

This week we caught up with Sebastian Cox, VP of Ventures at Paloma. Seb launched his career in the United Kingdom, holding various growth marketing and product roles in the venture studio scene. Seb went on to work as an advisor to some pre-launch & seed startups, plus enterprise scale digital transformation projects. At Paloma, Seb nurtures some of the most exciting startups in New Zealand and Australia, so he’s well attuned to turning the raw ingredients for a successful venture into an entity fit for growth.

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#002 Jo Blundell: Building Brand Loyalty

One of the first product marketers at Xero during its hyper growth phase in 2015, Jo Blundell then became the Head of Product and Marketing at Timely off the back of its $7m capital raise from Movac in 2017. Under her leadership, Timely eventually exited at $100m+. Jo is a director of climate-tech venture CarbonCrop. She recently launched ArcStudio, an agency developing brand and go-to-market strategies for scale-up-stage companies.

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Read: Jo Blundell - Serving Customers in Tough Times

Jo Blundell was one of the first product marketers at Xero during its hyper growth phase in 2015. She then became the Head of Product and Marketing at Timely off the back of its $7m capital raise from Movac in 2017. Under her leadership, Timely eventually exited at $100m+. Jo is a director of climate-tech venture CarbonCrop. She recently launched ArcStudio, an agency developing brand and go-to-market strategies for scale-up-stage companies.

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#001 Chris Heaslip: Global from Day One

We’re joined by ‘Billion dollar exit’ Chris Heaslip, who founded Pushpay, and more recently Leadr. Based out of Dallas, TX, Chris hails from New Zealand and we explore his ‘global from day one’ mentality while he also offers other nuggets of advice on sales, growth and planning for success.

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Read: Chris Heaslip - From False Summits to Funding Rounds

Chris Heaslip, founder of global donation platform Pushpay, doesn't mince words. In a recent interview with The Raise, he candidly admitted: "The customers we had in New Zealand didn't matter for anything." This bold statement isn't about downplaying Pushpay's Kiwi roots, but rather highlighting his global vision from day one. However, the road to global success was far from smooth. Heaslip, an accountant by training, had already attempted and failed at 18 startups before Pushpay. It took years of "pain," as he puts it, to finally crack the code. Heaslip's journey offers valuable lessons for aspiring entrepreneurs building scalable startups.

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Themed Founder Interviews

From being “Global from day one” to the “Biggest lessons in marketing SaaS”, we gather insights from experienced founders and turn them into bite sized, actionable advice for the tech ecosystem.

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Go as shallow or deep as you like. Each newsletter is designed to help you pull the thread of each topic, with follow-up advice and articles. Watch the full interview or just the shorts.

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Alongside interviews, get unique view points on SaaS customer acquisition, sector trends and common FAQs from the tech community.